FORMA — Boutique Pilates Studio

Landing page · editorial, day-tabbed booking flow

A marketing site for a small Melbourne pilates studio that wanted its calm, unhurried atmosphere to come through before a visitor ever walked in. I built the experience around an editorial layout — serif display type, generous whitespace, and a warm, muted palette — so the design itself signals "slow down." The trickiest part was the booking flow: surfacing a full weekly schedule and three membership tiers without overwhelming the page, which I solved with a day-tabbed timetable and a single-focus intake form. The result is a site that reads more like a print brochure than a gym landing page, while still driving first-class sign-ups.